South African sponsorship seekers looking for a leg-up will now have the opportunity to easily post their opportunities on the Sponsorshop, a web-based platform dedicated to streamlining and centralising the sponsorship process. The “freemium” service connects potential sponsors with eligible candidates in a range of industries, based on their mutual objectives.
Sponsorship investment continues to be an increasingly important stream of revenue for sports and other industries in South Africa – and has shown consistent strength during even the most economically trying periods of the last decade. A 2014 Repucom Africa trends study predicts that global sponsorship spend will reach over $62 billion by 2017, while secondary sports, such as surfing or hockey, are likely to continue to struggle for attention and exposure.
The platform is already hosting a diverse range of interesting and talented sponsorship seekers, including one of the finalists of the popular MasterChef show, the 10and5.com online arts and culture publication, CSI initiatives and a number of local athletes, to mention a few. For more information, visit the sponsorshop website: thesponsorshop.co.za
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